Sara Gärdegård

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Insight:  The realisation that architecture is an art form that many take for granted, as well as a cultural heritage that has been of great importance during the development of modern society.

– Young people tend to see culture and history as coercion and associate it with school.

– People in general have a drive to explore; we just need to provide them with the right tools

 

Goal: To build a relationship between National Trust and the younger generation of the British people, which in the long-term results in new members.

School project at Berghs

Team:  AD: J.Fagerström, Digital AD: S. Gärdegård, Content strategist: E. Holgersson

 

Sara

Sara

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