Insight: The realisation that architecture is an art form that many take for granted, as well as a cultural heritage that has been of great importance during the development of modern society.
– Young people tend to see culture and history as coercion and associate it with school.
– People in general have a drive to explore; we just need to provide them with the right tools
Goal: To build a relationship between National Trust and the younger generation of the British people, which in the long-term results in new members.
School project at Berghs
Team: AD: J.Fagerström, Digital AD: S. Gärdegård, Content strategist: E. Holgersson