Naturvetarna, The Swedish Association of Professional Scientists, is a trade union for university graduates in natural sciences. Their aim to is ensure that their members are secure in their employment and able to develop in their professional lives. As a professional association, they are experts in the competence, skills and labour markets for scientists.
The new identity reflects what the company does and takes its cues from the broad scope of the natural sciences. Our inspiration is taken from the objects they work with and from the scientific visualisation of chemical and biological structures. The new identity is intended to arouse curiosity and interest in the natural sciences.
By creating a dynamic and playful identity that inspires a wider audience’s interest in natural science. We believe this offers the opportunity for endless communication possibilities. Here are som examples.
The smear showcases the opportunities and possibilities given to people in the field of natural sciences. and the wide variety of jobs that the natural sciences offer worldwide.
We wanted to use a typeface with a definitive style. A modern Sans serif in combination with a stable serif with good readability in all forms of communication creating a contemporary yet unique feel.